08:45 REGISTRATION & BREAKFAST
09.30 Welcome | Adrian J Cotterill
09.45 Barry Frey’s Theory of Connectivity – The Value of Connection in our Digital Age | Barry Frey | President & CEO | DPAA
10.30 From Digital to Analogue, a Swiss Success Story | Christian Vaglio-Giors | CEO | Neo Advertising
11:00 COFFEE
11:30 What Role Are National Associations Playing In Our Industry | Tim Lumb | Insight & Effectiveness Director | Outsmart and Vladimir Aubin | President | Club du Digital Media, France
12:15 European Digital OOH Media in Context | Justin Cochrane| CEO | Clear Channel International
13.00 LUNCH
14:00 What does being a Challenger Brand in the UK DOOH Market Mean? Alan Brydon, Non-Exec Chairman of 8Outdoor and Non-Exec Director of Limited Space, in conversation with Samantha Sida | CSO| Limited Space; Fiona Ravlic | National Sales Director | 8Outdoor; Sarah O’Sullivan | Sales Director | Forrest Media
14:45 Digital Out of Home or Out of Home in a Digital World? | Christian Schmalzl | Co-CEO | Ströer SE & Co. KGaA
Moving images in public places, an advertising media that broadcasts videos, playout systems linked to online ad servers. Is Public Video and not DOOH really the future?
15:15 TEA/COFFEE
15:45 Mass Messaging to Smart Messaging | Marco Orlandi | Operations & Product innovation Manager – Media & Advertising | Grandi Stazioni Retail & Ke-Quang Nguyen-Phuc | CEO | Quividi
16:15 Outdoor Plus Presents : The Magic of Outdoor | Helen Weisinger | Chief Client Officer | Outdoor Plus
Brands have begun to harness OOH’s digital and data capabilities, yet the words still frequently heard from advertisers and agencies are ‘I never knew you could do that’. Join Outdoor Plus to see first-hand how they have been educating the industry on the immediacy of Digital Out of Home through the power of magic.
Helen and Nick Einhorn – Magician and winner of Penn & Teller’s Fool Us ITV show, will take you on an immersive, real-time experience, syncing creativity, technology and magic on the streets of London.
17.00 Closing Remarks | Adrian J Cotterill | Editor-in-Chief | DailyDOOH
17:15 Close
