With over 20 years’ experience in the OOH marketplace Sarah has held senior positions at JCDecaux, Mega Profile and Clear Channel. After heading UK divisions specialising in giant banners, large format Premium and DOOH she subsequently launched herself in to the consultancy market under her own brand: Strategic Outdoor Services, where she took on OOH and DOOH projects from both Dunn Humby and Forrest Media, the largest private owner of Freehold advertising sites in the UK.
In 2013 Sarah was employed by Forrest Media as UK Head of Sales to spearhead the growth of the digital side of the Scottish based Media Owner’s estate. She was subsequently promoted to Sales Director after a highly successful tenure in her previous role and is currently responsible for the Sales Strategy and Marketing of the full Forrest Media Estate, with continual focus on their Super Premium CityScreen Digital Networks, as they evolve across Scotland and the North East of England.
Sarah is also now heavily involved with Forrest’s imminent roll out of D48’s across Scotland which sees the Forrest Media business further cement its commitment to digital OOH north of the border.
Forrest Media presently operate 60% of the Giant Premium OOH Market in Scotland.