With a background in international sales and an entrepreneurial career in software solutions, Vladimir decided to join a growing industry – Digital Out of Home. He has been working in the digital signage industry for nearly a decade now, and he sees the market changing, growing and maturing.
As a sales director EMEA at Broadsign for 4 years, he provides one of the most powerful platform solutions for advertising networks.
With a big move in programmatic initiated two years ago, one can now see a bridge being formed between the web and DOOH.The link between these two industries is becoming obvious, even if DOOH is of course not as big neither nor mature as the web.
Vladimir took the presidency of the French trade association, the ‘Club du Digital Media’, a year and half ago, to better serve the industry in France and in Europe. Its members are passionate people with a high level of professionalism. With 55 company members and 10 to 12 events per year, the association’s mission is to educate the market, to promote the media, and to federate a community of companies around DOOH.
Vladimir is participating the European Out of Home Media Summit this year to show the vision of the ‘Club’ and to promote our industry throughout a big European event.